Language: Spanish / English
Por segundo año hemos presentado una ponencia en LISS. Este año el congreso se ha realizado en Reading (UK). La ponencia oral la ha realizado Vicenc Fernandez, disponible en acceso abierto en su Canal YouTube.
Armengol, X., Fernandez, V., Sallan, J.M. and Simo, P. (2013). Effects of self-regulatory focus and the dimensions of social influence on the perceived media richness. International Conference on Logistics, Informatics and Service Science (LISS 2013). University of Reading (UK).
Abstract: There are a large number of theories that explain the process of choosing a communication medium in organizations. The theory of the expansion channels suggests that the perceived richness of a communication medium is contingent upon the knowledge-based experiences of organization members. Likewise, the regulatory focus theory also suggests that individuals behave differently when experiencing different self-regulated states. This research aims to analyze how the kind of self-regulatory strategy (promotion and prevention) and the dimensions of social influence affect the perceived richness of a communication medium.
Keywords: organizational communication, channel expansion theory, regulatory focus theory.